Augmented Reality (AR) is reshaping branding by delivering interactive experiences that engage customers and build trust. AR allows consumers to visualize products in their environments, combining the ease of online shopping with the confidence of seeing items firsthand. Brands like IKEA, Sephora, and Nike are leveraging AR to redefine customer interactions: IKEA’s app lets users place virtual furniture in their spaces, removing purchasing uncertainty, while Sephora’s Virtual Artist app enables customers to try on makeup shades from home, encouraging experimentation. Nike Fit uses AR to find users’ ideal shoe sizes, reducing returns and enhancing satisfaction. These examples show how AR not only showcases products but also fosters personalized, memorable interactions that deepen customer loyalty. By integrating AR, brands can stand out, offering customers a unique, immersive experience that bridges the digital-physical divide and sets new standards for engagement and satisfaction.
